The more you know about your customer, the higher the quality of your customer service, account management, and sales efforts. Exact Synergy puts all the relevant ...
http://www.exactamerica.com/esynergy/customer_relationship_management.html
Customer Relationship Management: Divide and Conquer
This research reveals the link between excellence in a company's overall interaction with its customers-what we call customer relationship management.
http://www.accenture.com/Global/Research_and_Insights/Outlook/By_Alphabet/CustomerConquer.htm